Commercials for new movies are the least likely to be skipped by users of TiVo digital
video recorders, according to a study by the DVR maker. The study, conducted in April,
found that the least fast-forwarded (and most-watched) ad was for Universal's comed
y film Forgetting Sarah Marshall, which aired during NBC's The Office.
(The episode itself, however, did not even make TiVo's list of the ten most-watched
shows.) The second least fast-forwarded ad was for Sony Pictures' Hancock
which aired during an episode of ABC's Grey's Anatomy. Other movies making the
top-ten list included Sony's Made of Honor (#4), Universal's Baby Mama
(#7), and Paramount/Marvel's Iron Man (#10).
18/06/2008
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